Discovery #MINDBLOWN
Discovery #MINDBLOWN is the STEM toy brand of Discovery, now part of Warner Bros. Discovery, introduced in 2017 by the group's consumer products arm with MerchSource as launch toy partner. It grew out of Discovery Channel and Science Channel programming and an in-school curriculum, then reached retail with crystal growing kits, circuitry sets, robot builds, microscopes, telescopes and dig kits for children roughly 6 to 12. A shop-in-shop opened at the FAO Schwarz flagship in New York in 2018; the range now sits in Walmart, Target and Amazon.
Good value for gift buying: most sets cost low double digits and cover one clear experiment or build rather than an open-ended lab. Parents of older or technical kids find the kits shallow, and since this is a licensed brand rather than a factory, finish and instructions differ between product families.
Pros
- Affordable STEM kits, mostly low double digits
- Wide choice of themes in one brand
- Tied to Discovery science programming
- Stocked by Walmart, Target and Amazon
- Clear age guidance from about 6 to 12
Cons
- Quality varies between licensed makers
- Instructions often too brief for kids alone
- Some kits are one-time consumables
- Too basic for teens and keen hobbyists
Featured in rankings (1)
Products by this brand (1)
Reviews (0)
No reviews yet — be the first!