Interior Marketing Group
Interior Marketing Group works out of New York and built its name staging high end Manhattan apartments, townhouses and penthouses, then added listings in other luxury markets. The studio treats a listing as a marketing package: furniture and art go in, then photography, video and listing presentation follow, which is why developers use it for whole buildings and model units rather than a single spare bedroom.
A sensible choice for sellers in expensive urban markets where buyers compare a dozen similar apartments and the pictures decide who books a viewing. It is not a budget option, and the design language leans bold, so a seller who wants quiet, neutral staging should ask to see calmer projects first. Scheduling for large jobs needs lead time, especially in spring and autumn when the market moves.
Pros
- Strong in luxury city listings
- Staging, photography and video together
- Experience with developer model units
- Large art and accessory inventory
- Full service project handling
Cons
- Premium pricing only
- Bold styling is not for every buyer
- Mainly big city coverage
- Long lead time for large jobs
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