Liquid I.V. started in 2012 in Marina Del Rey, California, and is now owned by Unilever. Its main product is the Hydration Multiplier, a stick pack built around what the brand calls Cellular Transport Technology, a mix of sodium, glucose and potassium. There are also sugar-free, energy and immune support lines. You can find it in most US grocery stores and pharmacies.
The subscription is one of the biggest discounts in this niche: 30% off every order, with delivery every one to three months. You can swap flavors, change dates or cancel anytime, and you get a reminder before each shipment. For runners it works well as a daily or post-run drink. The classic sticks have a fair amount of sugar, and the sodium is lower than in endurance brands, so salty sweaters on long runs may need more.
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