Nishane

nishane.com

Istanbul house started in 2012 by Mert Guzel and Murat Katran, the first Turkish brand to break into the niche market abroad. Almost everything is extrait de parfum, sold in 50 and 100 ml, and the concentration shows: Hacivat, the grapefruit and woody one, is known for lasting a whole working day and then some. Ani, Ege, Wulong Cha and Papilefiko fill out the line, and there are limited runs in decorated bottles.

For anyone who wants power and value per millilitre, this is the obvious stop. Those who prefer soft skin scents will find it too much, since one spray of Hacivat fills a room. The catalogue grows fast and not every release is worth the money, so testing first pays. Distribution is wide, so bottles show up in perfume shops across Europe, the Gulf and Asia rather than only online.