Skratch Labs is based in Boulder, Colorado, and grew out of work with pro cycling teams. Its Sport Hydration Drink Mix uses real fruit for flavor and has a light taste, so it is easy to drink for hours. The line also includes an Unsweetened Hydration mix with no sugar and a Super High Carb drink mix for long races. Products are gluten-free, dairy-free, vegan and kosher.
On the brand site, subscribers get an ongoing discount on repeat orders, and US shipping is free on orders over $49. The Loyalty Lab program adds 10 points for every dollar spent. Skratch fits runners who want a mild mix that does not upset the stomach. The regular mix has fewer carbs than dedicated fuel drinks, so for marathons many pair it with gels or switch to the high carb version.
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