Apple pays a flat 70 percent on ebooks at any price, with no exclusivity and no charge for delivery, which makes it the cleanest royalty maths among the big stores. Titles reach readers in more than 50 countries through the Books app preinstalled on every iPhone and iPad. Pre-orders are supported well, series pages group a backlist neatly, and Apple runs its digital narration programme that turns an ebook into an audiobook without a studio.
Best for writers with a tidy EPUB and patience for Apple's paperwork: a developer style account, tax and banking details, sometimes a Mac for the older upload tools. Readers on Android never see the catalogue, so a book sold only here loses a large share of the market. Many authors reach Apple through an aggregator instead, trading a slice of royalty for a far simpler setup.
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