Brilliant Earth

brilliantearth.com

Founded in San Francisco in 2005, Brilliant Earth made traceability its argument: recycled precious metals, documented natural diamonds and a large lab-grown selection. Alongside the Create Your Own builder, where a setting and a stone are paired step by step, the company takes fully custom commissions through a design consultant. Complimentary thirty day returns apply to most items, showrooms operate in dozens of US cities by appointment, and the customer line, 1 800 691 0952, is staffed long hours.

Sensible choice for buyers who care where the metal and the stone came from, and for those who want to try settings on a hand before ordering. The trade-off is price: sourcing standards and a retail network cost money, and comparable specifications can be found cheaper elsewhere. Fully bespoke commissions also move slower than picking a stock setting.

+1 800 691 0952