SevenRooms
SevenRooms started in New York in 2011 as a guest data platform that happens to take bookings, and that order still shows. Every reservation, spend record, allergy note and birthday feeds one profile, which staff see before the guest sits down. Pricing is a subscription with no cover fees, quoted per venue, and the platform covers reservations, waitlists, table management, email and SMS marketing, review collection and ordering. DoorDash acquired the company in 2025.
The natural fit is hotels, nightlife venues, stadiums and multi site groups that care about repeat visits and want their own marketing list rather than someone else's network. A single independent bistro will pay for depth it may never use, and setup takes real work: floor plans, tags, automations and integrations need someone on the team who enjoys configuration.
Pros
- Deep guest profiles with spend and preferences
- No cover fees, subscription only
- Marketing, reviews and ordering in one platform
- Built for hotels, groups and nightlife
- Open API and wide integration list
Cons
- Enterprise pricing, custom quotes only
- Setup and configuration take time
- Overkill for a single small restaurant
- No consumer booking network of its own
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