Google's store sits inside Android, which means a potential audience of billions of devices and decent visibility in India, Brazil and other markets the western retailers treat as afterthoughts. Publishing is free, the royalty is 70 percent of list price in most territories, and there is no exclusivity. Books surface in Google search results, an advantage no other shop can offer, and readers can listen through auto narrated audio built from the text.
Practical for authors who already sell wide and want the Android crowd. Partner Center itself takes patience: metadata screens are unintuitive, review times vary, and Google reserves the right to discount a title, which once caused headaches with retailers that price match. Reporting arrives with a lag. Setting a firm list price and checking the storefront after every update is the sane way to work here.
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