MyHeritage runs its DNA service from Or Yehuda in Israel and leans hard on European coverage, which makes it the strongest of the big three for continental lines. The cheek swab kit lists around 89 dollars and is discounted often. Results give an ethnicity estimate across dozens of regions, a cousin list and Theory of Family Relativity, which drafts a likely connection path between match and tester from billions of indexed records and trees.
The generous part is the upload policy: raw files from AncestryDNA, 23andMe, FamilyTreeDNA and others are accepted free, with matches visible at no cost and advanced tools unlocked by a one off fee or a subscription. Suited to researchers with Eastern or Southern European roots and to anyone who tested elsewhere and wants a second matching pool. Record hints and full tree tools sit behind the paid plan, so the free tier feels narrow quickly.
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