Strava is not a trail guide, it is the ride log everybody already has. Founded in 2009 in San Francisco, it passed 195 million users by early 2026. For finding dirt, the useful parts are the global heatmap, which shows where riders actually go and often reveals trails no map lists, plus segments, the route builder and route recommendations. Subscription is $11.99 a month or $79.99 a year, with a family plan at $139.99.
Use it next to a real trail app, not instead of one. There is no trail status, no closure data and no land ownership, so it will happily point a heatmap line across ground that is shut or private. Segment leaderboards and the fuller analysis moved behind the paywall, which annoyed long term users, and GPS recording chews battery on long rides. As a record of what got ridden and who rode it fastest, nothing else comes close.
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